150: Jack Canfield on Chicken Soup and The Success Principles

Overview

On this episode of Build Your Network, Host Travis Chappell interviews Jack Canfield the author of the Success Principles and co-author of the Chicken Soup for the Soul Series.

Topics Discussed:

  • What’s Jack most excited about right now?
    • He’s spent the last fifty years training people to be more successful.
    • He’s now training trainers, 3,000 from over 100 countries and doing online training.
    • His life purpose statement is to inspire and empower people to live their highest vision in a context of love and joy.
  • Tell us about your journey?
    • He grew up in the hippie period of history.
    • He started changing his mind about success – the more money you have the more good you can do.
    • In college, he started to wake up in terms of liberation and fairness.
    • He applied to Harvard, Yale, and Brown.
      • He went to Harvard and majored in Chinese history.
    • Why Harvard?
      • What stood out was that there were 25 girl schools nearby.
      • It was near big cities, etc.
      • He took a course and encounter group where people talked about feelings and relationships.
        • He woke up in this class and realized that’s what he wanted to do.
      • He taught in an all-black inner city school and became more interested in motivating students.
    • What kind of relationship did you have with your first mentor?
      • He was taken under the wings of several mentors.
      • His mentors taught him not to waste his time on what we don’t agree on.
      • He was surrounded by gurus of positive belief.
    • What happened after you taught in the inner city?
      • He went back to Chicago and then to the University of Massachusetts.
      • He got arrogant that he didn’t need a Ph.D. and wrote a book.
      • He had a best-selling author professor and asked him how he did it.
      • He left school and started a growth center leading weekend workshops.
    • At what point did Chicken Soup for the Soul begin?
      • He learned that the only time the kids paid attention is when he told a story.
      • He started looking for stories of African Americans who’d “made it.”
      • He decided to write two stories every week and in a year he’d have a book.
      • His co-author came in and rounded out the book.
    • Talk about finding strategic partnerships.
      • Every entrepreneur has a genius.
      • Find people who love to do what you don’t love to do.
    • Talk about the name Chicken Soup for the Soul
      • They meditated for a week to come up with a title.
      • After pitching the name Chicken Soup for the Soul 144 times, they were rejected.
        • One publishing company agreed and it ended up selling millions of copies.
      • Talk about how to be persistent without being annoying.
        • If you’re coming from desperation people want to push you away.
        • If you start with passion and your “why” people get excited about it.
        • Jack talks about the 9 No’s Exercise.
      • Was there ever a time when you were open to workshopping the name?
        • He trusted the name and people who weren’t publishers loved the name.
      • Talk about entitlement vs. perseverance.
        • There’s a difference and a lot of people feel that they deserve a yes because they ask.
        • Negativity does not get you anywhere.
      • Talk about the marketing part of Chicken Soup for the Soul.
        • Chicken Soup for the Soul got to the top of the Best Seller List and stayed there for three years.
        • You’ve got to do at least one radio interview every day – three a day when you first start.
        • There are over 200 books in the series.
      • Talk about the difference between putting together Chicken Soup for the Soul and The Success Principles.
        • He wrote what he taught in the Success Principles.
        • Chicken soup was more aggregated content.
        • Both books utilize stories to inspire.
      • Which success principle means the most to you personally, of the ones in the book?
        • Take 100% responsibility. If you don’t get the outcomes you want, don’t blame the even, change your response.
        • Go within – meditation. Every great breakthrough came from a meditation.
        • You’ve got to act, respond to the feedback and persevere.
      • Talk about the difference between taking fault vs. responsibility.
        • It’s not about blame, it’s that if you don’t want it to keep happening, see what you might be doing.
        • The hard part is changing your behavior once you figure it out.
      • Touch on E+R=O
        • Everything you experience in your life is the direct effect of something else you did.
        • If I’m not getting what I want, what am I doing that’s producing that outcome.
        • You have control over your actions including what you say.
        • You have control over your visual images.
      • What do you think makes you a great networker?
        • It’s not natural, he was very shy as a kid.
        • He learned early on that who you know is as important as what you know.
        • He started attending conferences, workshops, and church.
        • When you go somewhere, act like a host.
      • Do you believe that what you know or who you know is more important, and why?
        • They’re both important, but you need expertise of some kind.
        • If nobody knows you’re good at something, it’s useless.
        • The third thing is focusing on your being – if you come off like a jerk you’ve disqualified yourself.
        • You’ve got to be present.
        • His morning routine is divided into three parts.
      • How do you balance being more confident with looking cocky or arrogant?
        • True confidence is not arrogant.
        • If you’re truly confident, arrogance just doesn’t happen.
        • If someone is over-pushing their message they’re not confident.
        • Confidence comes from surviving a risk.
        • You have to be okay with someone not liking you.
      • How does someone go about finding a mentor?
        • You have to find the people who are doing what you want to do or know what you want to know.
          • Always go a couple levels up, not five levels up.
        • If you’re really passionate about what you do then tell the person why.
        • Ask for ten minutes a month.
      • How many mentors is a good amount to have?
        • It depends on how many things you’re interested in.

The Random Round:

    • What profession other than your own do you think it would be fun to attempt?
      • Tennis, movie director
    • If you could sit on a park bench with anyone for an hour who would it be, and why?
      • Jesus, Buddha, Mohammed
    • How do you like to consume content?
      • Experiential workshops going through a process
      • Second, books
    • What is a book you’d recommend?
      • The One Thing
    • Give us a glimpse of your morning routine?
      • 20 minutes of meditation
      • Blender Drink
      • Workout for 20-30 minutes
      • Shower
      • Read in the office for a half hour.
      • Plan the day the night before
    • What is something that you are not very good at?
      • Math, numbers, finances
    • What is your go-to pump up song?
      • Gonna Be Startin Somethin by Michael Jackson
    • What is one place where we can find you the most?
      • com
      • facebook/jackcanfield

Tweetable Quotes:

  • We know too much now for people to be suffering.
  • Find people who love to do what you don’t love to do.
  • How committed are you? There’s a yes out there.
  • Fear is self-created by imagining something in the future that hasn’t happened yet.
  • When you’re just yourself, the people who would be responsive to you are attracted in.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

jackcanfield.com

Chicken Soup for the Soul

The Success Principles – book by Jack Canfield

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