Overview

On this episode of Build Your Network, Host Travis Chappell interviews Amy Porterfield, an online marketing expert, educator, and host of the top ranked podcast – Online Marketing Made Easy.

Topics Discussed:

• About Amy Porterfield
  • Has helped over 250,000 online entrepreneurs.
  • She’s excited about creating a small mastermind, mentorship coaching, or online member portal.
  • She never thought about becoming an entrepreneur, she took the corporate route after college.
  • Her dad would always tell her to find a way to be her own boss.
  • She worked for Tony Robbins for about 6 years.
    • She sat in on a meeting with online entrepreneurs and it changed her life.
    • She was sick of working on someone else’s schedule and wanted to be her own boss.
  • When she was about 30 she started to do social media marketing for small businesses.
    • She created a business she hated, she didn’t like doing social media consulting for small businesses.
    • She moved from having one big boss to a bunch of little bosses with no boundaries.
  • How did your time with Tony Robbins help you and how did networking transition you to the next phase of your business?
    • She learned so much working for Tony – that anything is possible.
    • She helped with a whitepaper when she was still working with Tony.
      • She starting working with the creator of Social Media Examiner when he was first creating it.
        • He became one of her first clients.
        • Mike started taking her to the Blog World conference.
        • She would wrangle big names for Mike to interview at his show.
      • While she was working for Mike she met Lewis Howes and they became fast friends.
        • He wanted Amy to create a Facebook product for him.
        • She created it and it was incredibly lucrative and was the basis for her current products.
      • Do you believe that what you know or who you know is more important, and why?
        • It’s who you know to a certain extent, but if you can’t get it together and offer value, then it’s never going to work.
        • It’s easier when you know people who can help you open up some doors.
        • If you treated networking and relationship building the same, you’d see some amazing results.
      • What’s a practical way to start adding value to people?
        • Give genuine praise online to people who you respect.
        • If you do this and don’t get a response, don’t take it personally.
        • Be an evangelist for someone’s content.
      • What’s a good way for someone to get your attention and make a difference at an event?
        • When someone shares their story of small or big wins or struggles and how her content helped – it lights her up.
      • If you could boil it down to one tip, what would it be?
        • You have to get out there in real life.
        • It could be local events, but eventually you need to travel to networking events.
        • Go no more than once a quarter.
        • If money is tight, do one or two events per year. Don’t go into debt for this.
      • What are your thoughts about mentorships and masterminds?
        • There is a hefty price tag for masterminds.
          • You need to talk to the leader and make sure they’re someone you want to aspire to be.
          • She had so much skin in the game in her own mastermind that she did everything her mentor said to do.

The Random Round:

• What profession other than your own do you think it would be fun to attempt?
  • Professional Planner
• If you could sit on a park bench with anyone for an hour who would it be, and why?
  • Oprah
  • She’s a master interviewer
• How do you like to consume content?
  • Audiobooks
• What’s an audiobook you’d recommend?
  • High Performance Habits
• Give us a glimpse of your morning routine?
  • Wake up at 5:30
  • Do some journaling
  • Butter coffee
  • Takes her dog for a walk
  • Works out with a personal trainer via Skype
• What is your go-to pump up song?
  • Journey – Don’t Stop Believing
• What is something that you are not very good at?
  • Singing or anything with an instrument
• What is one place where we can find you the most?
  • com

Tweetable Quotes:

• Find a way to make a genuine connection, your heart has to be in the right place.
• There shouldn’t be a difference between networking and relationship building.
• You have to get out there in real life.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Amy Porterfield’s Website

High Performance Habits – book by Brendon Burchard