127: Creating Sellable Businesses with Tommy Beretz

Overview

On this episode of Build Your Network, Host Travis Chappell interviews Tommy Beretz, serial entrepreneur, comedian, actor, and producer.

Topics Discussed:

  • About Tommy Beretz
    • He’s most excited about Project Punchline.
      • They host live events, mostly comedy.
      • They donate the proceeds from each event to charity each month.
      • When someone’s laughing they forget about their problems momentarily.
    • How did you get started?
      • He was working at a bar and then decided to start a business.
      • He wasn’t good enough to be a bartender, he had to do gruntwork.
      • He decided to start a business and started reading books.
      • Took his business from an apartment to over 200 employees and multi-million dollars.
      • He was 25 when he started his first business.
    • What was your first business about?
      • A swimming pool business – all commercial based.
      • He knew a little bit about pools.
    • What kind of a learning curve was there scaling your business?
      • The curve was huge, he knew nothing about business.
      • He studied successful entrepreneurs, read books, and got mentors.
      • The learning curve cost him both time and money.
        • It’s important to learn through your time and money.
      • Were there any moments when you thought you should quit and get a job somewhere?
        • Yes, absolutely.
        • Your family often wants you to take the safe way and can sometimes be the biggest naysayers.
      • How big of a role did putting yourself in the way of entrepreneurs play?
        • A huge role, you have to put yourself around other people who are successful.
        • Go ask successful people how they got there.
      • What were some ways you figured out how to make your business a sellable asset?
        • They key components of a sellable business:
          • You have to make money.
          • You have to have recurring revenue.
          • How much time do you spend on the business?
          • How much market share do you have in the industry?
        • He had to get the right people for the right roles.
        • Your employees don’t care about the business as much as you do.
        • Salespeople are the number one thing that will change your business.
      • Did you figure out everything on your own?
        • It came from books and asking the right questions.
        • What was a book that was paramount to your success?
          • Rich Dad, Poor Dad.
          • All of Grant Cardone’s books.
          • The Success Principles.
        • What do you think about monetizing your passion vs. using previous experience.
          • Your passion isn’t going to pay you.
          • If you try to monetize your passion, eventually your passion becomes a job.
          • There’s a difference between passion and belief in a product.
          • Your dream job is something you’d be willing to do for free.
        • Tell us more about Project Punchline.
          • He loved stand up comedy and he wanted to build a business around giving back and stand up comedy.
          • He took his passion and experience and built a business around it.
        • How can people support and find Project Punchline?
          • Find them at projectpunchline.com
          • They sell merchandise and for everything that gets purchased a portion of your purchase goes to a cause.
        • What does the next decade or two look like for you?
          • Take project punchline to the next level.
          • He’s working on some screenplays for movies.
          • The next decade will be dedicated to what he’s passionate about.
        • Do you believe that what you know or who you know is more important, and why?
          • It has to do with both – you need to know stuff to be valuable to who you know.
          • Your connections are ultimately the most important.
          • Every great athlete and businessman has a coach.
          • So many people are short-term thinkers.
        • How do you feel about paying for masterminds, mentorships, and coaching.
          • It’s priceless. It’s so valuable he’s willing to spend uncomfortable amounts of money to be a part of them.
          • There are all walks of life in a mastermind and that helps you.
          • If you invest the money in a mastermind or coach it’s going to pay dividends.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Coaching – because you’re helping people get to where they want to be.
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Steve Jobs
    • He had a lot of business insight and life insight.
  • How do you like to consume content?
    • Audiobooks
  • Give us a glimpse of your morning routine?
    • Wake up early
    • Go to the gym
    • Meditate and say affirmations out lout
  • What is your go-to pump up song?
    • Eye of the Tiger from Rocky
  • What is something that you are not very good at?
    • Execution
  • What is one place where we can find you the most?
    • Instagram – @tommyberetz

Tweetable Quotes:

  • The world rewards action.
  • Go ask successful people how they got there.
  • If you invest the money in a mastermind or coach it’s going to pay dividends.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Project Punchline

Rich Dad, Poor Dad – book by Robert Kiyosaki

The Success Principles – book by Jack Canfield

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