Overview
On this episode of Build Your Network, Host Travis Chappell interviews Scott Gerber, CEO of The Community Company, founder of YBC, sought after speaker and author.
Topics Discussed:
- About Scott Gerber
- Featured author in my news channels and has been honored by NASDAQ and the White House.
- Finds ways to better connect stakeholders of companies and helping them to achieve a common goal.
- Takes the idea of community and actualizes it.
- Helps brands from Forbes to FedEx achieve community.
- Wrote his first book by himself, but is co-authoring his current book.
- Is there a disadvantage or advantage to being an extrovert when it comes to networking?
- If you have the right lens on the world, one is not necessarily better than the other.
- There’s a stigma against introverts, but they’re probably set up better to network.
- Introverts and extroverts can learn from one another to improve their networking skills.
- The idea of a type-a, bravado-driven person is a myth.
- If you’re a very smart connector, you don’t want to go into an environment where you don’t have some level of control.
- Are you trying to obliterate the notion of networking?
- They’re trying to get rid of the idea of a “networker.”
- Even the best salesmen on earth might hit their numbers, but they’re not thinking about their arbitrage.
- There’s a lens by which you have to live your life and it’s not a series of tips and tricks and gamification.
- If you play the short game, you’ll get results, but it’s not sustainable.
- When someone comes up to you in a salesy way, what do you do in that situation?
- The best connectors are selective people and don’t put themselves in that situation.
- If he knows you were out to get something he’ll either forget you or remember you from the wrong reason.
- People who make an impression on him in a good way didn’t care what he could do for them.
- How to avoid getting into situations where you’re only being sold to.
- Create an oasis – look at a big piece of real estate like a conference and research who will be there that you know.
- Curate a room of 10-30 people.
- Ask things like “what is the biggest challenge you’re facing in your business right now?”
- Send out an email to all attendees and let them know who will be there.
- The best connection opportunities are when you can be a Sherlock Holmes of discourse.
- Have a big follow-up.
- It takes more work but the experiences will be deeper and relationships stronger.
- How do you really feel about the question “what do you do?”
- It’s a social script, and where can it go?
- Everything will stay on the surface.
- Instead choose a question – in your company right now, what are you most excited about?
- You need to pose a question that’s meant to learn about the other person.
- Building relationships isn’t just at conferences, it’s a lifestyle choice.
- Curiosity is a key attribute of a connecter.
- A lot of people aren’t curious, they just want personal gain.
- A question Scott gets is – how should you act in the real world vs. the online world?
- Yes, you want to speak the language of the platform, but you shouldn’t act any differently.
- We forgot to be human and it’s impacted networking negatively.
- Do you believe that what you know or who you know is more important, and why?
- What you know, because that attracts who you should know.
- When others see that you’re successful at what you do, they want to be near you to know what you know.
- You can’t know who you know until you know what you know.
- In your career, have you ever invested money in mentorships and masterminds?
- He’s never bought a relationship.
- With those kinds of purchases, you are removing noise from your life, but you still have to work on the relationship.
- Certain consultants can be incredibly helpful.
- A mastermind is more of a service than a mentorship opportunity.
- There is a big difference between coaching and mentorship.
- Coaching is a working relationship with deliverables.
- Mentorship is someone giving their time to you with no financial gain or reward being involved.
- If someone is offering you mentorship but saying there’s a price or they want to be your business partner – buyer beware!
- Is there a particular level you should be looking for a mentor to be on?
- He mentors junior achievement kids, college graduates, close friends that are equally or more successful than him but has blind spots.
- As a mentor, you’re investing because you want someone to be successful.
- If you really know someone, which takes time, you know if it’s right or wrong to ask them to be a more formal mentor.
- How do we attract a mentor?
- Like every other kind of relationship.
- Identify people in your inner circle who can guide you to the right person.
- You need to know what you’re trying to accomplish and figure out an honest framework of the ideal candidate for you.
- Ask people if they think it’s the ideal framework for you.
- The lens, framework and mindset are matters, the rest will come naturally over time.
- If you have the right lens on the world, one is not necessarily better than the other.
The Random Round:
- What profession other than your own do you think it would be fun to attempt?
- Politician
- If you could sit on a park bench for an hour with anyone past or present, who would it be?
- His grandmother
- He misses her
- How do you like to learn best, books, blogs, podcasts or video?
- Anything he can consume on his phone
- Give us a glimpse of your morning routine?
- He has 4 kids, so it’s not pretty.
- What is your go-to pump up song:
- Anything by Bon Jovi
- What are you not very good at?
- Anything that’s not what he does every day.
- Find him online:
- Superconnectorbook.com
- Twitter: @scottgerber
Tweetable Quotes:
- There’s a difference between people who want to lose some weight and those who want to change their lifestyle.
- The best connection opportunities are when you can be a Sherlock Holmes of discourse.
- The lens, framework and mindset are matters, the rest will come naturally over time.
Resources Mentioned:
Buildyournetwork.com – Podcast website
BYN.media/fb – Facebook Group
Super Connector – Scott’s book
Give and Take – book by Adam Grant
0 Comments