Overview
On this episode of Build Your Network, Host Travis Chappell interviews Depesh Mandalia, Facebook Ads Master, CEO of SM Commerce, and ZASR Digital.
Topics Discussed:
- About Depesh Mandalia
- Former Chief Marketing Officer.
- Father of four.
- Been in marketing for 15 years, started off as a developer.
- Fell into Facebook about five years ago.
- Started to see some success with boosting posts.
- Over the course of the next 12-18 months spend more time with Facebook Ads.
- Took a startup from .5 million dollars a year to over 26 million dollars through Facebook ads.
- After this point just decided to focus on Facebook ads.
- He now consults companies and works with companies on the side, as well as broadening to other marketing tactics.
- Got involved in Facebook HQ in London and Dublin.
- Works on their small to medium program and ads platform.
- Find out ways for them to improve their own program.
- Is it too late to get into the Facebook ads space, or can you still get into that space?
- In 2018 Facebook ads are a contentious area.
- Mandalia is working with clients and still seeing success.
- It comes down to understanding how the platform works.
- People are missing out on the fundamentals of marketing when they’re doing Facebook ads.
- Creating great content and getting people to engage.
- If you get this right, Facebook still works.
- It doesn’t take long to master the Facebook platform.
- It’s still possible to master the platform and make money for yourself or someone else.
- Often people will have one success, sell it as a course and breed a whole group of people who don’t understand it.
- Creating great content and getting people to engage.
- What are you thoughts on cryptocurrency?
- Had lots of opportunities to invest early on.
- Never invested early on.
- There’s still room to grow, but don’t invest life-savings in it.
- There’s no guarantee you’ll make money.
- Only invest money you’re happy to lose.
- People are positioning themselves as experts because they’ve made money, but in actuality, you can’t lose right now.
- Using YouTube ads vs. using Facebook ads.
- Ultimately you have to have a good blend of channels.
- The majority of revenue from Facebook come in from a bunch of sectors.
- YouTube and the user-base on there still lends itself to a lot of success.
- Especially in the re-targeting space.
- Within e-commerce, it’s harder to sell on YouTube.
- Again, you have to come back to those baseline marketing skills.
- If you were to double-down on one, Facebook would be it.
- Don’t shift money from Facebook to YouTube but use YouTube to back up what you’re already doing.
- If you’re selling a particular product and the price point is higher, use Facebook localized marketing.
- Select local market.
- Run a video campaign that targets a general message.
- Funnel the user through a journey.
- Find people who engage and retarget them specifically with another ad.
- Run another video that gets more specific to your product.
- YouTube is not really set up for this approach.
- Do you believe that what you know or who you know is more important, and why?
- Based on his own experience, knowing the right people has made such a difference.
- Who you know is the biggest thing.
- If you’re trying to fit in with people who know the same things as you, it’s so limiting.
- If you really want to progress and move out of your comfort zone, you have to connect with people who have knowledge that you don’t.
- Tell us about a story where a connection led to a moment of success.
- He was considering writing a course on Facebook ads and wanted to work with someone on it.
- Through Akbar’s updates and videos, he connected with him.
- His network grew like crazy from this connection.
- He had about 200-300 people in his Facebook connections, didn’t really use the platform other than marketing.
- Akbar suggested that he go share his knowledge.
- At this point his friend requests and messages exploded.
- He shared so much value that a ton of people wanted to know about it.
- When he started his ad agency, most of his clients were in London.
- After this point, he gained clients from the U.S. and all over.
- Since then, he’s been connected up through a bunch of people.
- He’s been invited to do talks all over the place.
- He had gone outside of his comfort zone when he decided to hire Akbar and it fast-tracked his success.
- He still hasn’t launched his course, but his investment in Akbar has already produced ROI.
- He spent zero money by going into Facebook groups and adding value.
- There are still ways to build your business on Facebook without ads.
- When Depesh started his agency, he did primarily LinkedIn.
- Facebook has given him new PR opportunities.
- His network has exploded for free.
- He puts his time into it, but that’s been paid back.
- People feel like they’ve actually gained.
- If you had to boil it down to just one tip, what would it be?
- Give value and make it memorable.
- Even if you have a brief conversation in passing, give them value.
- Whether you’re giving them feedback about the event, just make it memorable.
- You can do this either physically or online.
- Quick tip for how to ad value in a Facebook group.
- Start by commenting instead of posting.
- Understand the group first and understand what kind of posts are working.
- People know when something isn’t genuine.
- You have to give 100% value.
- If you help enough people get what they want, you can have everything you want.
- Who is the best networker you know?
- Akbar Sheikh.
- He’s met many socializers who try too hard, and Akbar is natural at it.
- He makes people feel important.
- Do you see yourself as an introvert or an extrovert?
- Naturally, he’s introverted.
- It’s one of the things that has held him back in his career.
- He’s adapted his personality, approach, and energy to fit the situation.
- Extroverts tend to control entire conversations.
- In networking it’s about listening instead of talking.
- How did you overcome your introversion in social situations?
- One of his old bosses who seemed like an extrovert, told him she was actually an introvert.
- That conversations developed him and opened up his mind.
- He felt pigeon-holed because society tells you when you’re an introvert, you can’t change that.
- He consistently pushes himself out of his comfort zone.
- One of his old bosses who seemed like an extrovert, told him she was actually an introvert.
- Naturally, he’s introverted.
- Give value and make it memorable.
- Had lots of opportunities to invest early on.
The Random Round:
- What profession other than your own do you think it would be fun to attempt?
- American football.
- If you could sit on a park bench for an hour with anyone past or present, who would it be?
- Wayne Dyer
- How do you like to learn best, books, blogs, podcasts or video?
- Books, physical and Kindle.
- One of your favorite books?
- The Secret – opened up his mind to the scarcity mindset.
- Give us a glimpse of your morning routine:
- Starts between 6 and 7.
- Gets kids ready with his wife.
- Get them off to school.
- Does about half an hour of fitness.
- Doesn’t start his day until about 10am.
- Works remotely with a remote team.
- What is your go-to pump up song:
- Song Two by Blur
- What are you not very good at?
- Routine and Admin
- Find him online on Facebook in groups and his profile.
- Facebook Page: Depesh Mandalia
- Facebook Group: Mr. Depesh Mandalia
Tweetable Quotes:
- “The who you know will always feed into the what you know, if you’re connecting with the right people.”
- “If you really want to progress and move out of your comfort zone, you have to connect with people who have knowledge that you don’t.”
Resources Mentioned:
Buildyournetwork.com– Podcast website
BYN.media/fb – Facebook Group
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