Overview
On this episode of Build Your Network, Host Travis Chappell interviews Bryan Casella.
Topics Discussed:
- About Bryan Casella:
- Broke out into the scene about four years ago with real estate.
- After he had success he started selling product and doing YouTube.
- YouTube helped people identify with him.
- He had a story that people could watch.
- What’s the number one thing that differentiates you in the Real Estate world?
- One – He became an expert at real estate.
- 95% of realtors are amateurs.
- Two – Build a brand.
- His brand is not recognizable across the country.
- He’s getting multiple agent referrals a month.
- How did you get the knowledge that makes you an expert?
- One- Conferences, books, courses, seminars, etc.
- Two – Experiential knowledge.
- If you haven’t experienced it yet, you need to find someone who has.
- Find experts who are doing well and find a way to shadow and learn from them.
- Get to see the knowledge applied.
- Everyone struggles in the beginning.
- Do you believe that what you know or who you know is more important, and why?
- What you know.
- A lot of his opportunities have been given to him because he’s an expert.
- It’s not just what you know, it’s are you a master?
- How do you put your name in with the experts?
- There’s an inner world and an outer world.
- Your confidence has to be rock-solid and world class.
- Because Bryan displayed confidence, he was labeled as a little too much.
- That’s what’s required.
- There’s nothing you can say that Bryan doesn’t have an answer for.
- You have to be able to back up the confidence with the ability to deliver.
- How do you have confidence without cockiness?
- Society has exaggerated the whole arrogance thing.
- If you can demonstrate, it’s not arrogant.
- Accept that you’re not where you want to be and strive to get where you want to go.
- Arrogance is reaching, you’re going out of your way to seek validation.
- Just know inside that you are that good, you don’t have to tell anybody, you can show them.
- How has building relationships with people, whether client or mentor, accelerated your career?
- We tend to want to work with people within our social circle.
- Tell us a story about how a connection led to a big moment of success.
- Sold a property in a very affluent neighborhood for a lawyer.
- Met the lawyer at Toastmasters.
- He decided to go to places that were purposeful.
- Because they met at the same place, the relationship was a lot easier.
- Within 3-4 weeks they had exchanged numbers.
- Has sold two houses for this lawyer and gotten multiple referrals.
- Is there somewhere that you go when you’re wanting to expand your network?
- Yes, exotic car shows.
- He’s sold four houses in the last year for people he’s met at these shows.
- He’s made a lot of great relationships meeting at mutual events.
- Don’t look at networking as work, go to places you actually have interest in.
- How did you end up speaking with Josh Altman?
- He went to an event and met Josh Altman.
- A few years later, a mutual friend bumped into him and asked Bryan to speak on the same stage as Josh.
- He’s constantly forcing himself to get better at public speaking.
- It’s so important to continuously focus on improving certain skills.
- You need to reverse engineer what you want your life to look like in a few years and outline steps to get there.
- Throughout your career, how crucial have mentorships and masterminds been for you?
- Very essential, one of the most important things.
- He’s constantly in communication with his mentors.
- He created a real-estate mastermind.
- It’s a constant refinement, you can achieve more together.
- Do you have any tips on how to handle rejection?
- The fact that you’re being rejected, you yourself have that power.
- If someone rejects you, you can reject the rejection.
- Rejection is a part of the human experience.
- We’re social creatures as human beings.
- If you know that 5% of people will buy from you, you’ll go after more people.
- Come from a place of empathy with a mission in mind.
- You’re going to find people who need your help.
- When you get rejected, they’re rejecting your service, not you. Don’t take it personally.
- You’re going to find people who need your help.
- The fact that you’re being rejected, you yourself have that power.
- Society has exaggerated the whole arrogance thing.
- There’s an inner world and an outer world.
- What you know.
- One – He became an expert at real estate.
The Random Round:
- What profession other than your own do you think it would be fun to attempt?
- Stock broker
- If you could sit on a park bench for an hour with anyone past or present, who would it be?
- Michael Jordan – they have similar mindsets.
- How do you like to learn best, books, blogs, podcasts or video?
- Books
- One of your favorite books?
- The 48 Laws of Power
- Give us a glimpse of your morning routine:
- Wake up around 5:30-5:40
- Go to gym
- Come home and read
- Shower and get ready
- Get into office and get going
- What is your go-to pump up song:
- Paulie D Song from Jersey Shore
- What are you not very good at?
- Techie stuff – video editing, pictures
- Find him online at bryancasella.com
Tweetable Quotes:
- “If you’re good at what you do, you don’t have to tell people, you show them.”
- “When you get rejection, know that people are rejecting your service, not you. Don’t take it personally.”
Resources Mentioned:
Buildyournetwork.com – Podcast website
BYN.media/fb – Facebook Group
BryanCasella.com – Bryan’s website
Toastmasters – Public speaking group
Josh Altman – Altman Brothers Real Estate
The 48 Laws of Power – Book by Robert Greene
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