Overview

On this episode of Build Your Network, Host Travis Chappell interviews Jon Schumacher, Webinar Specialist, and Online Marketing Consultant. He’s the founder of Marketing Mastery Media, LLC and co-founder of Client Mint, LLC.

Topics Discussed:

• Who is Jon Schumacher:
  • Been all-in in the webinar and video space in the last 3-4 years.
  • Had a career in healthcare before getting started in marketing.
  • Loves helping people share their messages through webinars and other tools to attract more clients.
• What did Jon want to do before landing on webinars?
  • Was a shy kid, never thought he would be on camera.
  • As a four-year-old he wanted to be a dinosaur.
  • Struggled in school, didn’t feel like he could fit in.
  • Next wanted to be an athlete, and was most of his life.
    • This is how he got into health, fitness, and physical therapy.
  • The transition from physical therapy and online business:
    • When he first got started, he was in his early 20’s.
    • He tried a lot of different areas online, but hadn’t replaced his income.
    • He got started creating his ebook, that was his first online sale.
    • Continued to take courses, learn, and consume a lot of information.
    • Was working a full-time job and then came home to work on his business.
  • It took a while to replace his full-time income because he didn’t know where to start.
    • What got him to quit was that he finally found something that was good that he could sell – a course.
    • Saved up money and continued to work at his full-time job.
      • Had a year of expenses saved up when he quit.
      • His coach encouraged him to quit.
    • The online space changes every day, you always have to be innovating.
    • His family has been pretty supportive in the transition.
  • Is what you know or who you know more important and why?
    • It’s a combination of both:
      • You have to know, study, and be obsessed with your craft to be good at it.
      • You need actionable, implementable systems and frameworks to help people.
      • Ultimately, people are who “up-level” you.
      • You need to get around people who are smarter than you and be okay looking stupid.
      • You can’t separate one from the other, but if you want to up-level fast you need to meet the right people.
      • You always rise to the level of who you’re hanging out with.
      • To make a big jump in skills, you need to be playing with someone who’s much better than you are.
    • Is there a mentor or friend who pointed you in the right direction?
      • You can meet people in-person and online – part of how Jon met people was online and through interview content.
      • A client of his, he met through a friend. He made the connection through his network.
      • Collaborating with people is extremely important.
    • Without a powerful network, how far behind would you be?
      • He would have never gotten to this point.
      • He wouldn’t have had the confidence to get where he’s at without his initial partnership.
      • It’s not his natural tendency to sell or be “salesy.”
      • He’s acquired a lot of growth and strategy from brilliant people.
        • He gets to see what’s working for them and what isn’t.
      • He does a weekly mastermind to collaborate with really smart people.
    • Why do so many people neglect to build their inner circle?
      • Not knowing where to focus, they’re distracted.
      • A lot of people spend all of their time creating content and don’t understand the importance of networking.
      • A lot of people are shy and don’t want to get rejected, they don’t feel like they’re “up to snuff.”
    • Jon’s biggest motivator was his own freedom, he wanted to leave his job so bad he was willing to go through mental pain.
      • If you’re not naturally a people person, you need to push past it and your motivator has to be big enough.
      • You have to be willing to be uncomfortable otherwise you’ll get stuck.
      • You need to know your why. Your dreams need to be bigger than your fears.
      • He has to force himself to do things sometimes, such as conferences.
      • You have to be willing to keep moving forward even if it’s painful.
        • The more failure and pain you’ve taken, the stronger you get.
        • You need to take care of yourself, eat well, and have energy.
      • Starting your business is not an easy income.
      • Know that you’ll be okay, if something doesn’t work – you’ll be okay, even if everybody tells you no.
    • How important have paid masterminds and paid mentorships been to your success?
      • He participates in a free mastermind, he hasn’t paid for a mastermind.
      • He’s worked with a handful of paid 1-1 coaches to talk about business related info who have different perspectives.
      • He thinks these relationships are important, especially 1-1 because you get their undivided attention.
    • One tip about growing your circle:
      • Getting involved with other people and collaborating.
      • Interviewing people allows you to grow your audience and get in front of other people’s audiences.
      • You won’t have everything you need to grow by yourself.
      • You need help getting guidance and focus.
      • Philosophically: Commit to growing your circle.
      • Tactically: Create a YouTube channel, blog, etc. to meet people.

The Random Round:

• What profession other than your own do you think it would be fun to attempt?
  • Personal finance.
• If you could sit on a park bench with someone, past or present, who would it be and why?
  • Benjamin Franklin
    • The things he did and the courage it took to do them are valuable.
  • How do you like to learn best: books, blogs, podcasts, videos?
    • First books, then videos if he’s tired.
  • What is one of your favorite books you’ve read recently?
    • Anything by Jay Abraham
      • Getting Everything You Can Out of All that You’ve Got
    • Perry Marshall’s 80/20
      • Core fundamental marketing strategy.
    • A glimpse of your morning routine
      • Wake up, try not to look at his phone.
      • Has water, Omega 3’s, green smoothie
      • Bowl of Cereal
      • Out for a brief run
      • Shower/coffee
      • Read something educational
    • What is your go-to pump-up song?
      • Eye of the Tiger
    • What are you not very good at?
      • Not a great handyman.
    • Where can people find you online?
      • com
        • Focuses on building webinars and client acquisition funnels.

Tweetable Quotes:

• “You always rise to the level of who you’re hanging out with.”
• “You have to be willing to be uncomfortable otherwise you’ll get stuck.”
• “Your dreams need to be bigger than your fears.”

Resources Mentioned:

Buildyournetwork.com– Podcast website

Jonschumacher.com – Jon’s Website

Getting Everything You Can Out of All That You Got – Book by Jay Abraham

80/20 – Book by Perry Marshall